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In February 2011, Google introduced the Panda update, which penalizes Internet sites containing material duplicated from other Internet sites and resources. Historically Web sites have copied written content from one another and benefited in internet search engine rankings by engaging During this practice, nonetheless Google applied a different technique which punishes web-sites whose articles isn't distinctive. The 2012 Google Penguin attempted to penalize Internet sites that utilized manipulative approaches to boost their rankings on the online search engine. While Google Penguin has long been introduced as an algorithm geared toward preventing Net spam, it definitely concentrates on spammy backlinks by gauging the quality of the websites the links are coming from.
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Site owners and written content companies started optimizing websites for engines like google in the mid-nineteen nineties, as the primary search engines like yahoo were being cataloging the early Website. Originally, all webmasters wanted only to submit the address of a page, or URL, to the assorted engines which would deliver a "spider" to "crawl" that website page, extract hyperlinks to other internet pages from it, and return details located about the webpage to get indexed.
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In 2007, Google introduced a campaign from compensated inbound links that transfer PageRank. On June 15, 2009, Google disclosed they had taken measures to mitigate the effects of PageRank sculpting by use in the nofollow attribute on hyperlinks. Matt Cutts, a perfectly-recognised software package engineer at Google, announced that Google Bot would no more take care of nofollowed back links in the same way, to be able to avoid Website positioning assistance providers from applying nofollow for PageRank sculpting.
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